When filming a product video our first step is to sit down with the client and create a strategy catering to their unique brand pillars, sales goals, and expectations. For these KUIU product videos, we built everything from the creative strategy to the voice over, written narratives, and motion graphics as well as producing and filming each video. We then delivered specific cutdowns tailored for use on multiple platforms. Informative yet straightforward product videos are crucial to increasing sales, especially for brands that sell direct since customers don’t have the opportunity to try on the gear via traditional brick-and-mortar storefronts.

In showcasing the technical apparel for this direct-to-consumer brand, we utilized a live model in minimal motion to bring the product to life and bridge the gap between customer and brand. This was especially important in conveying the fit and flow of the garments to potential consumers. This concept of full rotation and motion graphics helped to broaden the understanding of fit, function, and form - demonstrating the full dimensions of a product and highlighting specific technical features.

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