RESTORATION BEEF
Western ranching is rooted in generational grit —marked by long days in the field and a legacy that runs deep through the history of the United States. Through lessons learned and passed on, a new generation of ranchers is using this knowledge to implement long-term regenerative practices while building a fully integrated supply chain of family-owned farms and ranches.
Restoration Beef is a collective of farmers, ranchers, and stakeholders cultivating a deeper connection to the landscape and communities. We worked closely with their team to shape the visual identity on a consumer and investor facing level to support their communication.
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Brand Naming + Identity
Brand Positioning
Research + Insight
Print + Digital Collateral
Pitch + Strategy Deck
CMS Website
Copywriting
Photography
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Project Manager- Courtney Gerard
Art Direction- Emily Brosten
Photography- Jim Menkol
Copywriting- Sophie Tsairis
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Design- Erik Dale
Design- Whitney Pomroy
Using nature and heritage as a guide
Restoration’s identity system was thoughtfully designed with the landscapes and communities that care for them in mind.